Archive for February, 2012
Independent Tackles Super Bowl Commercial
Independent collaborated with Iowa ad agency J.W. Morton and Los Angeles production company Mechaniks to produce a Super Bowl commercial for TaxACT.com, one of the nation’s leading digital tax preparation services.
The 30-second commercial tells the story of a boy being “totally free” – TaxACT’s primary message.
Independent managed the editorial storytelling, special effects, color correction, sound design and original music composition.
“There were a lot of great ways to tell the story. The real challenge was narrowing down the comedic bits to just thirty seconds,” said Independent principal/editor Jerry Riedel. “We also wanted the music and sound effects to heighten the anxiety and add to the stress that the boy was experiencing,” added Independent founder Randy Bobo.
[html5video width=480 height=272 rawsrc=http://independentstudiosblog.com/wp-content/uploads/2012/02/TaxAct.mp4]